Brand Illustration Campaign: Starbucks Conceptual Redesign

This was a comprehensive brand illustration exercise, executed during my Erasmus+ studies at UDIT (Madrid). The project involved developing a cohesive, distinct visual language for Starbucks and applying it across three major seasonal campaigns: Christmas, Valentine's Day, and Summer. The goal was to create a set of illustrations that could function seamlessly across diverse brand use—from coffee cups and in-store signage to digital social media graphics.

This campaign was created exclusively for academic and portfolio purposes as part of a university course at UDIT. It is not affiliated with, commissioned by, or endorsed by Starbucks Corporation. It was entirely self-initiated for educational and portfolio goals.It was entirely self-initiated for educational goals under the supervision of the lecturer, Jorge Arevalo.